Flat Plan and Rationale(Website)

These flat plans are for the three components of the website I will be creating which will be a homepage, a feature page and a contact page.

 

Colour Usage: The colours used on the magazine front cover and the billboard(yellow, black and white) will be on the homepage but in lesser amount.  The background will be black as I believe this is more professional.  There will be colours like blue and grey which will come from the background of some of the images.

Image Usage: The images on the homepage will be of the Tyne Bridge and Big Ben.  The Tyne Bridge will be the main image as it is an effective wide shot.  This image will also appear on the 'feature list' page as it is the main story.  Of course Big Ben is not in the North East, but it will be used on the homepage to advertise an article about a local film making group who have been to London as part of a study into the history of British film.

Text Usage: The use of text will be conventional.  The inclusion of adverts and side columns is a convention of websites and is an effective way to get more text on the page.  The contacts page will have informative text through the contents of this page will be limited.  Like the magazine, the website will not be too formal because of its younger audience.  The language will be more simplistic than the magazine as it is supposed to be viewed as easily accessible information rather than reading material.  The regional language will be used for places rather than slang words.

Layout and Font: The layout will be roughly the same as a usual magazine website with the main focus of the page on the left and the minor items on the right.  As for fonts, they will be bold and mature.  The adverts will need to have more varied fonts as they are a separate part of the website.

Flat Plan and Rationale(Billboard)



Colour Usage: The reason I have used the same colour scheme as the magazine front cover is because when people go into a shop, the design will be familiar to them.  There is a good chance that the use of black would make this billboard stand out much more than others around it.
 

Image Usage: The camera will be photographed from the side.  It is not certain that this image will feature as it may not necessarily look too right for the billboard.  I will place an image of an IPad and an IPhone to sell the magazine in its digital format.  The cover of the magazine will be placed over their screens.
 

Text Usage: The use of text will be strict as the colours and images are more important in grabbing people's attention.  There will be a small amount of text mentioning the focus of the current issue.  The purpose of this is to be informative.  The use of the word 'region' will make the audience want to buy the magazine more as it speaks directly to the viewer.  This gives it an informal register which is more comforting to the audience.
 

Layout and Font: Every item is spread out which ensures that nothing is unnoticeable.  As billboards are large advertisements, this technique means that everyone can see its features.  I will use more general fonts such as 'Impact' which will look better over the black background.



Flat Plan and Rationale(Magazine)

I have produced a flat plan of the four components of my magazine which will act as a guide when I am making it.  I have included a rationale which explains the ideas from the flat plans.
 



Colour Usage: All four pages will have a three shade colour scheme.  The colours that will be carried through all of the pages is yellow and black which is conventionally used as a professional colour.  Yellow is the colour used for the masthead and therefore is used in varying capacities in the other components of the magazine.  Blue will be used on the pages too but not the cover.  The colour schemes will connote a serious attitude toward film but will also reinforce that film is a fun and interesting genre.

Image Usage: The image on the cover will be me holding a Super 8 camera.  It will be a medium close up shot and will be darkly lit.  The contents page will feature an image of the Super 8 camera which will be edited to remove the background.  The other image on the contents page will be of the Tyneside Cinema.  This picture will be the first location shot.  The editor's page will feature one of my friends or family members as the editor.  This photo will be a medium shot.  The image on the feature page will be taken on location on a beach and will be a wide shot.  It will feature me and will not be too bright.  This photo will only require a small amount of light.

Text Usage: The article will be in the third person and will contain words to further the interest of the reader.  The sell lines and contents page listings will not go into too much detail.  Instead they will make reference to places in the region which will make the reader want to find out what is happening in those places.  The sell lines on the cover will be limited, with a maximum of five.  The listings on the contents page will be split into two columns: 'features' and 'regulars'.  This will inform  the reader on what they should read first.  These listings will include features such as an interview and a guide to the best filming locations in the region.  The masthead will also be accompanied by a slogan which will increase its regional look.  The magazine is serious about film however it will not have a highly formal register as the use of language will not just be informative- it will also entertain the reader.  Though it is possible that I will include North East words, the regional language will mainly be conveyed through the names of local places.

Layout and Font: The layout of the cover will be sell lines on the left, image on the right.  This will be used on the editor's page too.  The contents page and feature page will not use this, as my flat plans show.  Some of the text on the contents page and editor's page will be placed on different angles to give the layout a more energetic look.  'Bebas' will be the font used for the magazine's logo as it is very bold and simplistic, which is how I want it to look.  'Universal Accreditation' will be used on the contents page to introduce some of the inside features.  This font is ideal for magazines due to its modern style.